Scores are calculated continuously based on engagement signals — no manual input required.
Set which actions add or subtract score points: replied to campaign, opened chatbot, tag added, field filled.
Sort your inbox by lead score so agents always work the highest-value conversations first.
Automatically tag contacts as 'Hot', 'Warm', or 'Cold' when their score crosses a threshold.
Use lead score as a workflow trigger — enrol a hot lead in a sequence, or alert a senior agent.
See how your lead base is distributed across score ranges. Identify bottlenecks in your qualification funnel.
Set which signals increase or decrease a lead's score. Examples: +20 for replying to a campaign, +10 for filling a custom field, -15 for 7 days of no response.
As contacts engage or disengage, their scores update in real time. No manual scoring or spreadsheet maintenance.
Sort the inbox or contact list by score. Agents always see which conversations are worth the most attention.
When a contact crosses a score threshold, trigger an automation: enrol in a sequence, assign to a senior agent, or send an alert.