Know who to call
first. Always.
Give contacts points when they reply, get tagged or change status. Badges show who is Hot, Warm or Cool.
Know who is warming up.
Lead scoring adds or removes points when something happens to a contact: they are created, send a message, get a tag or a note, or move to a new lead status. Scores stay between 0 and 100 and every change is logged. Five starter rules are ready the day you sign up, like +5 when a customer replies and +20 when they are marked Interested.
What you can do
Your own rules
Name a rule, pick a signal, and give it anywhere from -100 to +100 points.
Caps per contact
Set Max fires per contact so one chatty lead doesn't run away with the score.
Hot, Warm and Cool
A badge on every contact: Hot at 75 and above, Warm at 50, Cool at 25.
Updates on its own
Scores change the moment the signal happens. No spreadsheet, no manual entry.
Score history
Every change is recorded, so you can see why a contact has the score they do.
Starter rules included
Five default rules, such as Customer replied (+5, up to 10 times) and Marked as interested (+20).
In detail
Signals
- Contact Created
- Lead Status Changed
- Message Received
- Note Added
- Tag Added
Rule settings
- Name
- Description
- Signal
- Points (-100 to 100)
- Max fires per contact
Badges
- Cool 25+
- Warm 50+
- Hot 75+
Up and running in minutes
Start with the defaults
Five scoring rules are set up for you when you sign up.
Add your own
Create a rule, pick a signal, then set the points and a cap.
Let contacts engage
Scores update as messages, tags, notes and status changes happen.
Spot the hot leads
Check the Hot, Warm and Cool badges on your contacts list and profiles.
Score leads automatically.
Questions
Where do I see a contact's score?
As a badge on the contacts list, the contact drawer and the contact's page.
Do scores drop over time?
No. Scores change only when a rule fires, and always stay between 0 and 100.
Can a score trigger an automation?
Not yet. Scores are for prioritising who your team talks to next.