PropEdge Realty was generating strong inbound interest — Facebook ads, referrals, and IVR callbacks all funnelling into WhatsApp. But their internal processes couldn't keep up. Here's what we found in week one:
The sales team used 6 different personal WhatsApp numbers. Enquiries came in at all hours — and if the assigned agent was offline, the lead simply went cold. An internal audit found that nearly 38% of inbound leads were never followed up.
Average first response time was 4.2 hours. In real estate, where a prospect is likely talking to 3–4 competitors simultaneously, that delay was costing deals. Brokers had no shared visibility into what was already replied.
The sales manager had no way to see how many leads were active, which stage they were in, or which agent last contacted them. Every Monday review was a manual spreadsheet exercise that consumed 2–3 hours.
Sending a follow-up message 3 days after a site visit depended entirely on individual agents remembering. There was no automation, no scheduling, and no accountability layer.
Onboarding took less than 3 days. No new hardware, no API procurement delay — PropEdge connected their existing WhatsApp Business number and went live immediately.
At the end of month one, PropEdge ran a full audit comparing their pre-Wazelo CRM metrics against post-implementation numbers. The results were consistent across every metric that matters.
"We went from missing 40% of our leads to a 94% response rate in under 3 weeks. The shared inbox alone changed how our whole team works. Wazelo CRM is now non-negotiable for us."
PropEdge Realty did it in 30 days. Start your free trial — no credit card needed, no setup fees, no lock-in.